Coca-Cola has lost a staggering $5.2 billion after Cristiano Ronaldo's viral press conference stunt at Euro 2020.

Coca-Cola has lost a staggering $5.2 billion after Cristiano Ronaldo's viral press conference stunt at Euro 2020.

Speaking to the media ahead of Portugal's opening clash with Hungary on Tuesday, Ronaldo didn't want a bar of two Coke bottles sitting on the desk in front of him.

Coca-Cola is the official sponsor of Euro 2020 and have placed two bottles in front of everyone speaking at press conferences.

But in a viral moment that has sent social media users into a frenzy, Ronaldo picked up the two Coca-Cola bottles and put them out of sight before holding up his water bottle and saying: "Drink water."

Ronaldo removes coke bottles.

Coca-Cola has lost a staggering $5.2 billion after Cristiano Ronaldo's viral press conference stunt at Euro 2020.

Coca-Cola probably wouldn't have been impressed by Ronaldo's actions, and even less so after taking a look at the stock market on Tuesday.

The company saw a staggering $5.2 billion (AU) wiped off its market value in the hours after Ronaldo's press conference.

According to The Athletic, Coca-Cola’s shares were worth $73.02 each before the press conference, but dropped to $71.85 afterwards.

That 1.6 per cent drop in value is worth the eye-watering total of $5.2 billion.

Coca-Cola released a statement after Ronaldo's presser, saying “everyone is entitled to their drink preferences” and everyone has different “tastes and needs”.

The massive impact of a tiny act…@Cristiano's gesture of moving the Coca-Cola bottle caused a 1.6% drop for the company on the stock market.

In economic terms, it went from having a value of $242B to $238B.
Total losses of $ 4B…

Via: @JorgeRamosFUT #sportsbiz pic.twitter.com/COgl8Zv5xR

— Sport Innovation Society (@sis) June 15, 2021